Leadership doesn’t need to be loud to be impactful. Often, the most influential leaders speak with gentle conviction and calm confidence.



Discover your unique leadership voice and empower your team with clarity and purpose.



Feeling trapped in a whirlwind of professional demands, uncertainty, and self-doubt?


You’re not alone.


At HKSM Consulting, we help leaders transform uncertainty into clarity through personalized executive coaching and leadership development.



Executive Coaching and Leadership Training


HKSM Consulting LLC






Embark on a transformative leadership journey where you’ll rediscover your purpose, reignite your passion, and gain personalized leadership strategies to navigate complex professional challenges with resilience and confidence.




Curious about how we can help you become a more effective leader? Book a free 30-minute consultation to explore personalized executive coaching solutions tailored to your unique leadership challenges.


Book consultation with Shoko

"Why choose Shoko?



With over 20 years of leadership experience in global marketing and business, I bring a unique perspective to executive coaching. My proven track record includes helping female professionals succeed in multinational companies and thrive in complex environments.



What My Clients Say:
Success Stories from Leaders Like You



"Working with Shoko allows me to trust myself to keep advancing in my career."



Brenda C (Sr. Director for Latin America, NGO)





Shoko has been my coach and mentor for the past 9 years. I credit her for guiding me as I developed and grew my leadership skills and staying on track towards my life goals and personal missions. Through our work together she has helped me to identify and work on my areas for growth as much as she helped me to acknowledge and further develop my areas of strength.



"Shoko's encouragement and guidance helped me to work through road blocks of self-criticism I had built up around me."



Jennifer S. (Sr. Director, Healthcare)



Shoko brings a perspective of abundance, generosity, and authenticity to each interaction. By exploring differences between how I saw myself and how others saw me, she facilitated my development of a renewed sense of my own abilities. our interactions transformed my professional experience and have led me to new leadership opportunities as both an individual contributor and now a team leader. Beyond the formal program, Shoko's coaching techniques continue to have an impact, as I apply the skills she planted in me to new professional and personal challenges.



"Through Shoko's support
I understood what kind of leader
I am."



Maria S (Regional Director for Latin America, Healthcare)



Shoko was helping me identify opportunities and improve my process as a leader. I can tell you that it has been the best growing experience I have ever had. Through her support I understood what kind of leader I am, and how to improve it and it also allowed me to better approach my team, my peers and superiors. Through working with Shoko, I managed to better face situations and challenges as a leader, and after my experience I was promoted in my company to a regional role, managing to enter the leadership team.



"During our session Shoko provided an environment that was both challenging and
full of support simultaneously."



Michele T (Insight Lead, Healthcare)



I enjoyed working together very much. Shoko pushes me to think outside of my comfort zone and think about my challenges and opportunities from a new perspective. In this thinking, she taught me to look at all options as opportunities for further development. I needed to shape it into what I needed and wanted to further develop within my career.



"Shoko has great coaching skills for me to find my own answers and solution."



Kate K (Country Director of South Korea, Healthcare)



Her questions are generally simple but very insightful so they are helpful for me to think about my problems, worries and situations serenely. I can practice self-reflection and the continued practice makes me apply this by myself in my real daily life. .... When I started coaching with Shoko, I was struggling with HR issues in my organization. She encouraged me to focus on the key leadership capabilities about the stakeholder management and behavior change. It definitely worked and I could realize that my behavior was being changed to the ideal one as the leader and I could have the better relationship with my line manager, my peers and my direct reports.



"She taught me leadership skills that I continue to apply daily."



Stephanie D (US business development, Environmental Consulting)



My career has directly benefited from leadership coaching I received from Shoko. She provided guidance on multiple levels: from specific one-on-one communication in challenging situations, to broad long term planning that has measurably increased my career satisfaction. She brings a combination of logic and compassion to her coaching style that helped me hold myself accountable, while also engaging me as a whole person beyond the world of work. The time I spent working with Shoko made a valuable difference, and I highly recommend her coaching sessions.



"Through highly productive coaching sessions, Shoko worked with me to develop a path towards my goals and to stay on track."



Patty K (Board Member)



I was seeking an executive coach who could help me secure a board of directors role. Through highly productive coaching sessions, Shoko worked with me to develop a path towards my goals and to stay on track. From identification of my unique strengths, to more effective networking, to preparation for interviews, Shoko helped me to secure my first board of directors role in a matter of weeks. I highly recommend her as an executive coach and would not hesitate to utilize her services again.



Customized Leadership Solutions


Tailored Coaching Programs for Female Executives: Explore Our Leadership Solutions.
Click HERE to book a discovery session at your convenience.


Individual coaching



Personalized coaching with psychometric assessments and 360-degree feedback to develop leadership strategies tailored to your unique needs.



Mastermind group session



Small, facilitated groups designed to address common leadership challenges and foster growth among women leaders



Training & Facilitation



Comprehensive training programs, including SHIFT women’s leadership training and customized solutions.



<Coming soon>
Online Course



Self-paced courses to empower you with leadership tools and strategies.



Team coaching



Build a collective leadership culture within your team, increasing value for your organization



Webinars



Webinars on topics like leadership, imposter syndrome, and assertiveness.



Consulting service



Shoko’s Leadership Approach: Empowering Humble Ambitious Women



I start with the question: "What is your impossible dream?", following with the next : "What's preventing you from doing so?"

I inspire you to come up with your own solutions by bringing your own wisdom into a safe environment for you to reflect and try something new.

I provide practical tools and business perspectives to improve your leadership skills.





Let's take one step forward to explore your possibilities.
I can navigate you to go through your growth journey.
Here is the link to book a 30 min free consultation with me.


Book Consultation with Shoko

Meet Shoko: Executive Coach, Leadership Mentor, and Advocate for Women in Leadership



Shoko is an executive and leadership coach and co-founder of SHIFT Women's Leadership Training Program and known as a change agent. She paved the way as the first American Express Japan woman to take overseas leadership in Hong Kong, London and NY.


She is focusing on advancing minority female professionals through coaching discipline, combined with her 20-years experience leading and navigating the teams in complex organizations in multi-cultural environment, such as American Express and Aetna.


Shoko has an MBA from the Stern School of Business at New York University. She is a holder of PCC International Coaching Federation (ICF) credential and Senior Practitioner and Senior Team Coaching Foundation level accredited by European Mentoring and Coaching Counsel(EMCC), and an ACE certified coach trained by David Peterson and David Goldsmith, and certified Global Team Coach trained by Peter Hawkins and David Clutterbuck.


She has certifications on Thomas International DISC assessment, Judgement Index assessment, Hogan assessment, Leadership Circle profile assessment, Facilitator of Creative Problem Solving, Cornell University's Diversity and Inclusion program, and Korn Ferry's Leadership Architect Competency Framework and 360 Feedback assessment.



My Leadership Journey: From Small-Town Beginnings to Global Leadership Coach





Hello!

I'm from a small town near Mt. Fuji, Japan, where the English language is a foreign melody and the idea of living abroad is a seldom chosen path. My family's unwavering support allowed me to journey into the unknown and embrace the world beyond.

I believe every experience teaches us something valuable. Studying in Omaha, NE, opened my mind to new possibilities and positivity. My childhood music training instilled in me the values of dedication, practice, and heartfelt commitment. Achieving leadership roles overseas as the first Japanese woman allowed me to confront stereotypes and Imposter Syndrome. And being laid off after 20 successful years at American Express made resilience and self-trust my allies.

Now, I wish to share my insights and experiences with Humble Ambitious Women, like you, facing challenges or chasing "impossible dreams."

I'm eager to be your thinking and learning partner on your journey. Let’s venture together, explore uncharted territories, and sculpt our symphonies of success!


Our Dragonfly Logo: A Symbol of Victory and Forward Movement





Our logo, the dragonfly, or "Kachi-mushi" in Japanese, holds profound significance. In Japan, it is revered as the “Victory Insect,” symbolizing relentless progress and valor, as it soars forward, never backward.


This emblem is a reflection of my philosophy towards life—to persistently move forward with a positive mindset. It is a reminder that life, rich and multifarious, opens its doors to those with the courage to step into the unknown, to embrace the uncharted.


The dragonfly is a beacon of my commitment to advancing forward, to embracing growth, and to discovering the myriad possibilities life offers.



HKSM Consulting: Empowering Leaders and Organizations for Lasting Growth



Through consulting, coaching and training,
we support individuals and organizations to
actualize their purposes and achieve their
full potentials. Our collective efforts would
lead to the mutually flourishing society for all.





Shoko Masuda



HKSM Consulting LLC